Are we under-achieving if we measure the number of golfers who invest in coaching?
Golf is a game of high emotion. It’s also a game with a strong element of social connection. I attended a couple of short workshops last week with coaches who almost all described their jobs within a context of technical skill, relationships and connections made.
Understanding that coaching is more than swing paths and face angles, is very important to any coach’s business. Research shows brands that create an emotional connection receive three times more word-of-mouth promotion than those that don’t.

What creates an emotional connection? Is it you just being a “relationship person” or is there something more you can do?

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