Are we under-achieving, if we measure the number of golfers who invest in coaching?       Whether you’re a coach at a public Facility or a Fitter at a private Country Club you know that word-of-mouth is important. But when someone suggests you should have a Word-of-Mouth Marketing strategy, what does that mean or include?     Here are the 8 fundamental steps:   1. Make sure you provide a top quality product or service your golfer’s value 2. Build your email database and social following 3. Encourage reviews and publish them 4. Have an “influencer” strategy within your community 5. Encourage your golfers to tell their stories in your space (web / social / mail) 6. Create and publish content that connects 7. Make sure you have a referral policy 8. Create unique experiences golfers want to talk about If you’d like to see each of those steps expanded a little, then you can       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.