Are we under-achieving, if we measure the number of golfers who invest in coaching?
If you, the golf coach, can connect the golfer to the greater goal of how they experience the game in total, rather than a technical or handicap improvement, you will create a much stronger emotional, game-changing, even life-changing relationship. These sort of connections move you to what Kevin Roberts describes as a Lovemark.


If you read Roberts' book – Lovemarks – you’ll see that he probably goes further, much further, than the Review 24 research showing that an emotional connection increases word-of-mouth marketing impact by 300%.  

He describes that emotional connection as fundamental to word of mouth, loyalty AND margins.
I would strongly recommend each golf property having a copy of this book and having every PGA Professional on property read it. Everywhere Roberts refers to a “brand”, think of yourself, the golf coach or professional.

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