Are we under-achieving, if we measure the number of golfers who invest in coaching?
Whether you’re a coach at a public facility or a fitter at a private country club, you know that word of mouth is important. But when someone suggests you should have a word-of-mouth marketing strategy, what does that mean or include?    

Here are the 8 fundamental steps:  
1. Make sure you provide a top quality product or service your golfers value
2. Build your email database and social following
3. Encourage reviews and publish them
4. Have an “influencer” strategy within your community
5. Encourage your golfers to tell their stories in your space (web/social/mail)
6. Create and publish content that connects
7. Make sure you have a referral policy
8. Create unique experiences golfers want to talk about.

If you’d like to see each of those steps expanded a little, then you can


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