Are we under-achieving, if we measure the number of golfers who invest in coaching?
There are those, many at country clubs with members, who might feel that their great service or product and discreet word of mouth are their most effective marketing tools. They’re absolutely right. They are.
But does that exclude the opportunity to make a ‘hero’ out of a member, whether they’re a student of yours who’s just become the club champion, or a new golfer who has worked hard to get to the first rung of the Ops36 ladder?
Mike Aldrich, at Blue Grass Yacht & Country Club in Tennessee, makes a point of making heroes out of his members, including a student who became the club champion:
This is an example of someone using two of the eight steps from the word-of-mouth marketing strategy we listed yesterday.

A student winning the club championship does a lot to validate Mike’s coaching product for good golfers. The club champion is likely to be a person of influence. And there’s the emotion of success in a game we all know is so hard.

Mike regularly creates great content celebrating his club and the achievements of his members. How many stories of success or accomplishment have you published in the last 30 days?

Missed the 8 steps to a word-of-mouth marketing strategy?

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