Are we under-achieving, if we measure the number of golfers who invest in coaching?       You may have read the previous emails about a Professional who has built a business around a very narrow focus (elite high-school and college golfers) and, if you’re a coach at a golf club, dismissed that as not possible for you. That narrow a focus may well not be possible, but the process of building your proposition and messaging is the same; and you may surprise yourself. What is the profile of the biggest group of the golfers at your club? What’s the big problem they have that you can solve? What’s the journey to solve that problem? Now your word-of-mouth marketing strategy becomes much easier. Make heroes out of those succeeding in that journey.   If you missed the link to read about journeys, heroes, problems, guides and roles then       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.