Are we under-achieving, if we measure the number of golfers who invest in coaching?
You may have read the previous emails about a Professional who has built a business around a very narrow focus (elite high-school and college golfers) and, if you’re a coach at a golf club, dismissed that as not possible for you. That narrow a focus may well not be possible, but the process of building your proposition and messaging is the same; and you may surprise yourself.

What is the profile of the biggest group of the golfers at your club?

What’s the big problem they have that you can solve? What’s the journey to solve that problem?

Now your word-of-mouth marketing strategy becomes much easier. Make heroes out of those succeeding in that journey.  

If you missed the link to read about journeys, heroes, problems, guides and roles then


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