Are we under-achieving, if we measure the number of golfers who invest in coaching?
“My golfers are late middle- and old-aged males hitting it 220 yards off the tee if they’re lucky and even then, it's about 25 yards right. But they don’t care. They’ve got their four-ball. They’ve got their tee-time. They’ve got their handicap. They know the bets. They don’t want lessons.”

So, you know their problem? They just don’t care. Then, that’s your marketing challenge to solve.

How many heroes have you created? How many hero posts have you made? It starts with one. Then there are two. Then they start talking. Then you’re the Obi-Wan Kenobi of your golf club.


Scott Shaffer’s a very good coach working with that profile of golfer at his club. He’s helping people solve their problem. He’s Obi-Wan Kenobi helping Luke Skywalker on his journey.

If that’s your golfer, then tell the story that shows them overcoming their problem. At most golf clubs, there are a lot of golfers with the same problem.

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