Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

Yesterday, I listed just a few of the emails I regularly receive, and ignore, in my inbox, and bemoaned the lack of trust I now have in subject lines (and news headlines).

I know I’m not alone in feeling there’s so much noise in my digital space and so much of it is misleading.

There’s one email I do open and read every time. It’s from Seth Godin. I’ve never met him. He is brilliant. There’s a reason I recommend that you all follow him. There’s a simple lesson we can all learn from his emails. It’s a simple technique we can all use. You don’t need any form of marketing qualification to understand it.

Learn the lesson

With that simple principle, Seth Godin has established both trust and a value exchange. That principle results in me giving his emails the time to allow me to read and think about every one of his communications.  |  E:
T: 0 (972) 743 0038  |  M: +1 972 743 0038
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