| Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need. | Yesterday, I listed just a few of the emails I regularly receive, and ignore, in my inbox, and bemoaned the lack of trust I now have in subject lines (and news headlines).
I know I’m not alone in feeling there’s so much noise in my digital space and so much of it is misleading.
There’s one email I do open and read every time. It’s from Seth Godin. I’ve never met him. He is brilliant. There’s a reason I recommend that you all follow him. There’s a simple lesson we can all learn from his emails. It’s a simple technique we can all use. You don’t need any form of marketing qualification to understand it. |
With that simple principle, Seth Godin has established both trust and a value exchange. That principle results in me giving his emails the time to allow me to read and think about every one of his communications. |
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