Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need. We started a process with three questions. a) Who is your customer? b) What is their problem you’re solving? c) What is unique or special about your solution? How tough did you find the first question? I guess you could say “golfer” or “member”. That’s a large grouping of people. If you sell equipment, what’s the problem you’re solving for that customer? And what’s unique or special about your solution? Those are important questions because the content you publish to market your business, ought to tell a story of the customer solving their problem using that unique or special sauce you offer. Even when you talk to a golfer or member about the equipment in the shop, the problem you solve and your special sauce should be central to your communication. This way of thinking applies to everything. Take footwear. “We can’t sell a shoe above £ 100” is a phrase I often heard a decade ago. It’s certainly a tougher challenge if the problem you're solving for the golfer is “you need to buy a golf shoe” and your secret sauce is “I’ve got one in stock”. www.retailtribe.com I E: ianjames@retailtribe.com T: 0 (972) 743 0038 I M: +1972 743 0038 15851 Dallas Parkway, Suite 600, Addison, 75001, Texas Subscribe Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.