Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

We started a process with three questions.

a) Who is your customer?
b) What is their problem you’re solving?
c) What is unique or special about your solution?


How tough did you find the first question? I guess you could say “golfer” or “member”. That’s a large grouping of people.

If you sell equipment, what’s the problem you’re solving for that customer?

And what’s unique or special about your solution?

Those are important questions because the content you publish to market your business, ought to tell a story of the customer solving their problem using that unique or special sauce you offer.

Even when you talk to a golfer or member about the equipment in the shop, the problem you solve and your special sauce should be central to your communication.

This way of thinking applies to everything. Take footwear. “We can’t sell a shoe above £ 100” is a phrase I often heard a decade ago.

It’s certainly a tougher challenge if the problem you're solving for the golfer is “you need to buy a golf shoe” and your secret sauce is“I’ve got one in stock”.

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas

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