Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| | When an equipment brand creates content for their websites, or social media, or point-of-sale material, they’re usually very good at: |
a) Targeting the customer at a more granular level than just ‘a golfer’;
b) Describing the problem they solve (longer, higher, easier, straighter, forgiving).
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The question of what is unique or special about their solution is usually related to something about the design, manufacturing process, components, materials, or even the development process (super-computers or NASA engineers).
As a partner to a brand you sell, you must represent that brand and make sure their story is told. But you must also make sure your story is told.
If you don’t do that, then it just comes down to price and availability in the golfer’s decision-making process.
What is your “special sauce” and why is it important to the golfer and the problem you’re solving? How often are you promoting your story? Does your content help the reader to: |
a) Identify themselves as your customer?
b) Understand what problem you solve for them?
c) Describe why you’re the best person or facility to purchase their equipment from? |
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