Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| There is a bewildering amount of new equipment continually being released by manufacturers with so many setups and configurations. The press releases seem to be so repetitive (longer, faster, easier, more forgiving) and the explanations increasingly exotic and extensive. And the improvements continuous.
In that confusion lies the customer’s (the member or golfer’s) problem that needs solving. |
Does the content you publish convince the customer that you understand their problem?
Does the content you publish make apparent how you solve that problem?
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Or, are you guilty of adding to the confusion?
I wonder what a golfer would really be prepared to pay for an equipment solution that they believed would change their experience out on the golf course?
I suspect we don’t have a price-point problem; we have a value problem.
It’s what we don’t say in our content that makes that situation worse. |
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