Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| You can tell a golfer that they should always come for a ‘fitting’. You can showcase your amazing technology to provide them with precise fitting data. But how many golfers really understand why they should be professionally fitted?
The content you publish needs to educate golfers on why they should never buy equipment without a professional expert guide fitting them.
Your content needs to expand on not just the problem you’re solving for the golfer, but the scale of the problem you’re solving. |
| That’s why we suggest four messages your content should support in many different ways and many different articles. |
1. Each golfer is an individual. Different in dimension in so many different ways. Different in strength and speed. Different in mobility. Different in athletic and technical ability. Different in skill level.
2. Equipment technology has gone mad with so much innovation creating so many different options, each solving different problems. In fact the #5 iron model of a single product line from any brand will likely have 1,000+ options. How on earth does the golfer find what’s right?
3. How does a wrong option make the game more difficult? How does the perfect option make the game easier? Who wouldn’t want better and easier? How much is better worth?
4. The PGA Professional is the equivalent of a specialist doctor or a lawyer. Trained to be able to match a golf swing to the right choice of equipment with the right fitting.
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