Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

If you’re trying to educate the golfer, in your online content, on the need to make sure they allow you to match them to the perfectly fitted equipment solution, then we need to return to the opening question: “Who is your customer”.

And now we have to start to refine our description of the customer.

Telling a low handicap, good ball striker that having a lie angle that is 1° too upright or flat can cause your #5 iron approach to be up to 5 yards left or right of the target, makes sense.

But, for a higher handicap golfer, hitting a #5 iron that finishes 5 paces left or right of the flag seems like a pretty good result. What’s your problem?

When you’re creating a story or a simple equipment promotional piece, think about the ‘target golfer’ and their greatest problem.

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas

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