Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

If you’re trying to educate the golfer, in your online content, on the need to make sure they allow you to match them to the perfectly fitted equipment solution, then we need to return to the opening question: “Who is your customer”.

And now we have to start to refine our description of the customer.

Telling a low handicap, good ball striker that having a lie angle that is 1° too upright or flat can cause your #5 iron approach to be up to 5 yards left or right of the target, makes sense.

But, for a higher handicap golfer, hitting a #5 iron that finishes 5 paces left or right of the flag seems like a pretty good result. What’s your problem?

When you’re creating a story or a simple equipment promotional piece, think about the ‘target golfer’ and their greatest problem. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.