Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| What percentage of the golfers at your club could hit a #6-iron approach and find the green?
What percentage of the golfers in your club still struggle to consistently break 100? What percentage of your Saturday morning field won’t break 90?
Yet so much golf marketing content that is published talks to the golfer looking to make it to single figures or even better. It's an industry problem. It’s a trap that we can easily fall into, resulting in campaign and content libraries full of great articles and posts that talk about the problems the good and better players have.
Fortunately, we have great PGA Professional customers like Harriet Key, Suzy Whaley and Steve Cottingham who keep us on track. They live and breathe a life with golfers who can’t break 90 or 95 and a large group who’d like to consistently break 100.
They help us create content that recognizes the problems those golfers have and leads them to their PGA Professional to solve those problems, face the challenges, and make what, for them are, great accomplishments. | | |  | |  |
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