Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| When the average regular or inexperienced golfer walks into a greenside bunker, what are they feeling?
Understanding how they’re feeling in your content allows you to show you understand their perspective. You understand their fear, nervousness, trepidation.
Connecting with that feeling before saying anything else allows them to internalize that there’s a problem that needs solving.
Now, you can lead them to a solution. |
People make decisions based on feelings, not facts.
And the solution isn’t a video showing them how to get set in the bunker, how to open the face and grip the club, and then how to “use” the bounce.
The solution is that they should come and see you. |
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