Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| How many golfers sit over a 15-yard, downhill, breaking-left-to-right putt with any confidence? They’re rarely here in two. Two putts and they’ve got a par.
How often do they completely fail to frighten the hole and bomb it six feet past? Then, how many times do they miss it coming back, and despite a great tee shot and incredible hybrid approach, they’re walking off with a bogey?
How do they feel? How many times will that happen this weekend at your golf course? |
What would they pay to fix their face angle or to learn ‘AimPoint? What would they pay for the 'feeling' every time they walk off the green with a par and even sometimes a birdie? And, how many would pay for that feeling?
Your content should inspire the golfer to want the feeling. That’s what they’ll chase with their wallet and their time. |
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