Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| I was in a meeting with some golf professionals last week and they talked about attracting golfers by promoting their ability to lower their handicap.
I asked them to think about John or Jane, golfers playing off 22 shooting between 92 & 96 on most rounds. Sometimes they blow out. And very occasionally they break 90.
Which message do you think connects more emotionally? |
| “We can help you get your handicap down to 17 or even lower.” |
“How would you like to break 90 every time?”
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| They stated that “making single figures” was a big draw. I’m sure they’re right. So which connects more with the emotions of a golfer? |
| “Join our coaching program and make single figures.” |
| “What about shooting in the 70s most times?” |
| It's important to think about what connects with your customer’s emotions when creating content. |
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