 | Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| Your content should support your proposition.
Your content should tell a story about an opportunity or problem solved for a customer.
Golf is a game with a scorecard, and a handicap, and measures like ball speed and extra yards, and spin rates and launch angles, and swing paths and face angles.
There are so many skills to master: tee-shots and approach shots; pitch shots and chip shots and bunker shots; reading greens and putting and more.
These are all opportunities to showcase your expertise.
But remember, your content must connect with the golfer's feelings and emotions.
If you’ve created a video showing how to chip it close, then start and finish that video by connecting to the viewers' emotions. If they follow the video or come to you after watching the video, you’re offering them the chance to lose feelings like uncertainty, doubt, disappointment, and frustration; and replace them with confidence, certainty, ambition, and satisfaction; even joy.
For all the numbers and angles, golf is a game of emotions.
Customers make decisions based on emotions.
Feelings are a currency that has almost no limit. |
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