Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

What most often inspires a golfer to invest in coaching? How would you rank the following? Which is the most powerful motivator? Which is least likely to motivate a golfer to improve?

• A lower handicap (getting a handicap, below 20, below 15, single figures);
• A benchmark score (breaking 100, 90, 85, in the 70s); 
• Mastering a golfing skill (bunker shots; reading greens; pitching it close, etc.);
• Solving a problem they have (slice, yips, chunking or thinning pitch shots, etc.);
• Adding yards to their shots?

Remember in your content, you’re trying to connect with the golfer. Our experience tells us that four of these motivating factors will connect more easily to the golfer than one of them.

Whichever you choose to use to inspire a golfer, start and finish with the emotions or feelings. That’s what most people will connect to. And that’s what most people base their decisions on. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.