Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.
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| | Could your content help make a golfer more aware of their need to improve or master a skill? Why not use your content to challenge a golfer to test their performance vs a particular skill? |
Benchmarking a skill is a great way to create an “opportunity gap” that you can sell to. A performance gap is always a nice ‘metric’, but don’t forget the need to connect the metrics to emotions.
If you back up your content with real-world theatre, you’ll provide yourself the opportunity to create more customers for your coaching or your fitting. |
| Even in the real world; and even with all the data you can offer from a launch monitor and a benchmarked skill, you’ll increase the percentage of engagements you convert into students if, before proposing coaching, you ask the prospect: “how would it make you feel if you could...?”. |
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