Attracting people and golfers to your brand, club, shop, or coaching tee, will become easier with the right words that match your goal to a need.

Could your content help make a golfer more aware of their need to improve or master a skill? Why not use your content to challenge a golfer to test their performance vs a particular skill?

Benchmarking a skill is a great way to create an “opportunity gap” that you can sell to. A performance gap is always a nice ‘metric’, but don’t forget the need to connect the metrics to emotions.

If you back up your content with real-world theatre, you’ll provide yourself the opportunity to create more customers for your coaching or your fitting.

Even in the real world; and even with all the data you can offer from a launch monitor and a benchmarked skill, you’ll increase the percentage of engagements you convert into students if, before proposing coaching, you ask the prospect: “how would it make you feel if you could...?”. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
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