In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional. Have you considered your position as an ‘influencer’ in your golf community? TaylorMade invest in Dustin Johnson as an ‘influencer’. I wonder what they pay him. Bigger bucks than they pay a local Pro I’m betting. But, what if I told you that, irrespective of the investment in one of the best golfers on the planet, your influence for TaylorMade in your local community is just as significant one way or another? If you just choose to stock TaylorMade, our research informs us that a member at your club is twice as likely to buy a TaylorMade driver than a member at a club where the Professional chooses NOT to stock TaylorMade.  Don’t dismiss that as simply access and loyalty to the Professional. What would happen if a Professional in his 50s started playing a XXIO driver? Imagine they played golf once a week with a fourball of different over-50 golfers? How many could they influence to try the driver, and then buy the driver? Look at all the other equipment influence opportunities you have. Powerful isn’t it? www.retailtribe.com I E: ianjames@retailtribe.com T: 0 (972) 743 0038 I M: +1972 743 0038 15851 Dallas Parkway, Suite 600, Addison, 75001, Texas Subscribe Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.