In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

Do you know how much influence you have over golf spend at your club?

I picked one golf professional in the US. I didn’t look for the best or worst performer. I just selected a club and a coach at random.

I then looked at YTD for end September 2021 and recorded the visits, golf spend, and food & beverage spend of the golfers they were “engaging and influencing” and compared those numbers for January to end September 2020.

The coach’s golfers had visited the club 17% more, had increased golf spend by 66.7% and food & beverage spend by 76.5%.    

I’d call that serious influence. But some of you may refer to the COVID effect and wonder how much was the influence of our coach, and how much the influence of the tsunami of demand we’ve all experienced.

So, I repeated the process above for the aggregate total for rest of the members at this club. They had indeed also visited and spent more: 14.7% more visits; spent 39.5% more on golf; and 70.5% on food & beverage. That’s a lot of extra demand the golf industry is experiencing.

But now I could measure the impact the coach had over and above that demand.

This single coach created an extra $ 377,974 of spend (golf and food & beverage) ABOVE the COVID increase in the 9 months of 2021 vs the same period in 2020.

It's going to be half a million dollars of influence by year end. That is quite some level of influence. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.