 | In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.
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| Have you considered the value of your influence? Yesterday we highlighted how you can influence huge spend increase at a club.
Our data from 30+ clubs over 4 years also shows us that you have another level of influence. Getting a golfer into just 2 hours (or more) of coaching in a year reduces the likelihood that they will resign their membership by 75%.
Today with the demand from COVID, that might not be uppermost in your manager’s mind, but the chances are that level of influence will become super important again in the not too distant future.
The question I would ask you to consider is:
If you’re a coach and you have that level of influence over a golfer remaining with the club and the game; and the revenue from every additional student makes you wealthier;
What are you, your General Manager, and your club marketing team doing to get the golfers they think are at risk of resigning into coaching with you? |
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