In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.
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| The mention of a “system” to create “warm-bread-at-supper” feelings at the club usually solicits rolling eyes and the unspoken comment: “you just don’t understand”. Professionals shift awkwardly in their chairs. They often prefer the spiritual sense of our game. Not “magical moments”, but “moments created by the magic of the game of golf”.
What if those most in need of that “magic” don’t come forward? What if they don’t arrive at the counter or the first tee? What if they don’t expose themselves to the chance of “magic”?
Is it their job to look for magic; or is it your job to reach out and touch them and open their eyes to the magic of the game, your community, and your club?
If it’s the former, then the accidental collision of your influence and those in need will suffice.
If it’s the latter, then you need a system. |
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