In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

The word “system” worries many people. It sounds like technology. It sounds like something that is meant to regulate or control or measure. It sounds like a constraint to independence.

But what if a system was a collection of activities and processes designed to help you earn more money? What if it was designed to help you reach more golfers?

What if it’s designed to help put the customer (the member or golfer) at the very heart of our industry? What if the purpose of the system was to help you create more magical moments?

What if the system allowed more of your members or golfers to understand, appreciate, and search out your influence?

What if the system worked to put your contribution into the spreadsheet cell that quantified your value to the whole system?

What if the system benefited everyone? What if the customer (member or golfer) benefited; and the coach and Professional benefited; and the community benefited? And what if the club then had more to invest on people and in additional facilities?

Wouldn’t it be nice to work in a system that aligned everyone’s efforts to bring as many magical moments to as many members and golfers as possible?  

Without a system it is difficult to be aligned. It is difficult to unlock the potential to bring more magic to more golfers.

A system or a plan doesn’t have to be a constraint. It can be an opportunity for everyone. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



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