In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.
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| Say you’re a golf coach with a potential student in front of you. You’ve completed a first swing assessment and now it's time to make your proposition. We would recommend that you view what you're about to offer as a “plan”.
A plan has an outcome. The outcome ought to be a better place for the golfer. To get to that better place, the golfer is going to have to embark on a journey. And journeys are best completed WITH an ‘expert guide’ (the golf coach).
We also like a plan because everyone has become used to “subscribing to a plan”. And we’re used to choosing from a basic plan, a standard plan, and a premium plan. |
| And, as customers, we especially like one of the options being a ‘free’ plan. We feel much less pressured. |
| It’s the same when you’ve completed a swing assessment or a few holes on the course with a golfer. |
You have the chance to plan a journey.
You have the chance to provide them different solutions or plans.
You can make one of the options a free plan. |
| Now the golfer isn’t making a yes or no decision. They’re choosing from a menu. That's much more enticing, and empowering. |
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