In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

Say you’re a golf coach with a potential student in front of you. You’ve completed a first swing assessment and now it's time to make your proposition. We would recommend that you view what you're about to offer as a “plan”.

A plan has an outcome. The outcome ought to be a better place for the golfer. To get to that better place, the golfer is going to have to embark on a journey. And journeys are best completed WITH an ‘expert guide’ (the golf coach).

We also like a plan because everyone has become used to “subscribing to a plan”. And we’re used to choosing from a basic plan, a standard plan, and a premium plan.

And, as customers, we especially like one of the options being a ‘free’ plan. We feel much less pressured.

It’s the same when you’ve completed a swing assessment or a few holes on the course with a golfer.

You have the chance to plan a journey.
You have the chance to provide them different solutions or plans.
You can make one of the options a free plan.

Now the golfer isn’t making a yes or no decision. They’re choosing from a menu. That's much more enticing, and empowering. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



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