In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.
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| | Yesterday we looked at an example of 3 ‘plans’ or options you could offer a potential student that mirrored the way that Spotify, Netflix, Hulu etc. offer subscription plans or options. If you missed it, |
| One of the plans was free. Deliberately. For exactly the same reason Spotify, for instance, has a free option. |
Practice drills and email feedback from golfer to you over the next 3 months. Evaluate progress in 75 days.
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| Premium subscription offer. |
If the golfer decides to ignore the opportunity to invest in coaching, you remain in contact. They are still ‘committing’ to a journey, but with your FREE top offer, and a measurable they need to complete.
You’ve kept them focused on getting better. You’ve asked them to report back on their progress. You can continue to ask email questions about their performance.
Then, when you get together again in 75 days, and they haven’t completed the practice drills you set them; and they haven’t improved, or their improvement has been less than they’d hoped for, you can:
Re-visit their goals and query whether the ambition to achieve better feelings and a better result is actually valid; and
Re-evaluate which plan they should be on.
In this second evaluation with the golfer the first rule of persuasion – RECIPROCITY – will come into play. You’ve given expertise, time, and CARE, for no charge for the last 2 months. The golfer will feel so much more inclined to invest now in one of the paid plans.
If you’ve never watched the video on the factors that influence prospects to say “Yes” to your proposition or plans, then watch the below video. |
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