In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

One of the most important selling lessons is to avoid the ‘Yes / No’ proposition. If you offer just one proposition at the end of an assessment, then the customer is left with a ‘Yes / No’ decision.

But options give everyone a pathway to comfort. There’s the standard proposition, but there’s also a pathway to a premium, upsell opportunity and a retreat to a minimal commitment downsell. The relationship can be preserved.

Keep the propositions simple. Make sure the golfer understands their commitment (that’s more expensive than the price for most of your demographic). Make sure they understand what the outcome will be.

Now they’re not buying a “lesson”. They’re making an OPTION SELECTION based on the amount of commitment required to get the outcome.

This might sound really odd, but if you want to serve someone, you must develop your selling skills. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



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