In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

There are two good reasons we should always try and give a potential customer options.  

If you offer the following and ask which is right for you, then you’ve moved away from a chance for the prospect to say “no”. They’re making a choice. “Which one would you prefer?”

There’s also the very obvious price anchoring.

Compared with the $2,000 option, the $500 will look reasonable and well-priced. The sensible option.

Without the $2,000 there is no “relative” judgement. Is $500 a good deal? Is it expensive?

Do NOT under-estimate the importance of the “relative” perspective. Consumers are not objective. They’re not rational. They don’t calculate how much expertise goes into your 5 hours of professional tuition. They make a relative judgement.

Next to FREE, $500 has one relative feeling. Next to $2,000, it has a different relative feeling. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



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