In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.
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| | While the Option 3 below makes Option 2 more attractive, how do you make Option 3 more attractive? |
We ask, in our workshops, for coaches to describe the attributes of a good coach. One of the attributes that is always there is “inspirational”.
It is easier to inspire someone to improve when you can connect them to a feeling they want to experience.
Some golfers will find inspiration in the number and the improvement in their handicap. For them it will make them “feel” more accomplished, “feel” like they’re more of a golfer.
But for most golfers, “a number” isn’t going to connect them to a feeling. To inspire them, in the assessment or during the accompanied play, you’ll need to listen and understand the golfer in front of you.
Then, you’re not selling a “Break 85” program, you’re selling them the feeling they want.
That’s how you sell premium products. |
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