In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

While the Option 3 below makes Option 2 more attractive, how do you make Option 3 more attractive?

We ask, in our workshops, for coaches to describe the attributes of a good coach. One of the attributes that is always there is “inspirational”.  

It is easier to inspire someone to improve when you can connect them to a feeling they want to experience.  

Some golfers will find inspiration in the number and the improvement in their handicap. For them it will make them “feel” more accomplished, “feel” like they’re more of a golfer.

But for most golfers, “a number” isn’t going to connect them to a feeling. To inspire them, in the assessment or during the accompanied play, you’ll need to listen and understand the golfer in front of you.

Then, you’re not selling a “Break 85” program, you’re selling them the feeling they want.  

That’s how you sell premium products. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.