In the golf industry there is no more powerful influence in each local golf community than the PGA or LPGA Professional.

I have received a good number of emails asking about the “Short-game master” and “Break 85” programs we have referred to in the last two weeks.

It is really worth your while to have a “pathway” of these subscription programs in your Locker or on your shelf. Having them gives you a tremendous opportunity.

You should have a “scorecard” pathway for those that are inspired by a number (e.g. ‘Break 100’, ‘Break 85’ etc). Have a handicap-based pathway (e.g. ‘Your first handicap’, ‘Single figures’ etc.). Have skills-based pathways (e.g. Short-game graduate’, ‘Putting wizard’).    

Equipped with those, you can approach an assessment much more easily, able to finish the assessment with three options including one premium program.

It allows you to include the following questions in the assessment or accompanied play:

“What is important to you about your golf”; “What would you most like to improve in your golf”? 

The golfer is telling you what would inspire them.

Now your premium proposition is the solution the golfer is most inspired by.

You’re also equipped with the observation from the assessment or accompanied play to know how much effort you think it's going to take to deliver the golfer the improvement they want. You’ll know how much can be group learning and supervised group practice, vs one-on-one lessons. You’ll be able to build a price that fits the challenge you face. I E:
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.