We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry. The boom of the last 18 months will have impacted you in some way depending upon your role. For some, especially operational staff, it’s been almost overwhelming. At the same time as experiencing huge demand; the like of which we haven’t seen this century; many operations have been hit by labor shortages. A perfect storm of operational challenge. For most it has also included significantly increased demand for memberships, tee times, retail product (as supply chains are disrupted) and coaching.        There are more people playing the game, whether new to the fairway or returned, than many of us have ever known. For coaches that should be enormous opportunity. Are you breaking records for adult learner and junior golf programs? How many of the returning golfers have you inspired to invest in improvement? Do you have marketing campaigns and content that target those golfers? No matter the operational and supply chain pressures, we surely don’t want to lose the wave of new demand we’ve experienced? www.retailtribe.com I E: ianjames@retailtribe.com T: 0 (972) 743 0038 I M: +1972 743 0038 15851 Dallas Parkway, Suite 600, Addison, 75001, Texas Subscribe Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.