We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

The National Golf Foundation (NGF) has been very clear in its leadership thinking:

We need to implement strategies that will help us retain as many of the new and returned golfers that the 'Covid boom' has created for the US.

They recently published a great graphic representing data from some research they conducted with people who had joined or returned to the game.

   Converting just 1 in 4
The research revealed that the average “conversion rate” of these new “customers”, from I’ll try it or try it again to being a “golfer” who will stay with the game, was just 27%.

   Sometimes even worse
If the new face didn’t receive any coaching, and that was the case for most, then the conversion rate was well below the 1 in 4.

   But sometimes it was 1 in 2
There were three activities that caused the conversion rate to be much, much better:
Someone from the club reached out to them and managed their relationship. 

They participated in a coaching program.

They participated in a fun event like a scramble.

This echoes our data from 5 years of detailed research with over 25,000 golfers.

A golfer who feels they are “managed” by a member of the golf team at the club, is 100% more likely to stay with the game.

That conversion rate doubles again if the golfer participates in an improvement program.

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