We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

If you’re a PGA Professional with more operational responsibilities; and you’re committed to the ‘member’ or ‘golfer’ experience when they get to the counter to check in, where is your scope of responsibility for that golfer?

Imagine that golfer is not someone you recognize; or you know they’re one of the ‘new faces’; does the scope of your responsibility change?

How much impact do you actually have on the golfer or member’s entire experience? How much impact do you want to have?

If you’re a Professional on the operations side, or a leader responsible for member/golfer experience, then the research shows us that these three actions have the greatest impact on your chances of retaining a golfer:

Someone from the club reaching out to them to manage their relationship.

Participation in a coaching program.

Participation in a fun event like a scramble.

Isn’t every golfer who fails to convert into a more committed golfer actually a measurement of our golfer or member experience?

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
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