We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry. If you’re a PGA Professional with more operational responsibilities; and you’re committed to the ‘member’ or ‘golfer’ experience when they get to the counter to check in, where is your scope of responsibility for that golfer? Imagine that golfer is not someone you recognize; or you know they’re one of the ‘new faces’; does the scope of your responsibility change? How much impact do you actually have on the golfer or member’s entire experience? How much impact do you want to have? If you’re a Professional on the operations side, or a leader responsible for member/golfer experience, then the research shows us that these three actions have the greatest impact on your chances of retaining a golfer: Someone from the club reaching out to them to manage their relationship. Participation in a coaching program. Participation in a fun event like a scramble. Isn’t every golfer who fails to convert into a more committed golfer actually a measurement of our golfer or member experience? www.retailtribe.com I E: ianjames@retailtribe.com T: 0 (972) 743 0038 I M: +1972 743 0038 15851 Dallas Parkway, Suite 600, Addison, 75001, Texas Subscribe Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.