We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.
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| | If the NGF has identified that getting a returning or new golfer into a coaching program with a PGA or LPGA Professional is one of the keys to retaining and converting these golfers into a more loyal and committed golfer, then: |
 | | What is your club’s marketing department, membership management team, and operational team doing to get those golfers into coaching? | | Who is being tasked with responsibility and accountability for the number of those golfers you get to invest in improvement?
Is your operations department set up with a limited scope of responsibility? |  | | Are you hoping that great service and facilities for the visiting golfer translates into retention and increased future rounds? | |  | | We have many years of research over many clubs and literally tens of thousands of golfers. It shows us that: | | | You’re 400% more likely to retain a new or returning or occasional golfer if you get them into an improvement program with a coach. |  | | Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here. | |
