We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

If the NGF has identified that getting a returning or new golfer into a coaching program with a PGA or LPGA Professional is one of the keys to retaining and converting these golfers into a more loyal and committed golfer, then:

What is your club’s marketing department, membership management team, and operational team doing to get those golfers into coaching?
Who is being tasked with responsibility and accountability for the number of those golfers you get to invest in improvement?

Is your operations department set up with a limited scope of responsibility?

Are you hoping that great service and facilities for the visiting golfer translates into retention and increased future rounds?

We have many years of research over many clubs and literally tens of thousands of golfers. It shows us that:

You’re 400% more likely to retain a new or returning or occasional golfer if you get them into an improvement program with a coach.

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
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