We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.
|
| Before I ask coaches (and leaders) another question, let’s just remind ourselves of the first question I asked coaches:
I asked what was the scope of your responsibility? |
I am going to assume that you all feel that you have some sort of responsibility for the retention and conversion of your student into a more active and committed golfer.
Maybe I’m wrong. In a recent workshop I asked two coaches whether they had designed, or ensured that there was, a “fun event” their inexperienced students could participate in to get a fulfilling playing experience. The answer was: |
| “That’s the responsibility of the operations staff”. |
Is that right? Is that honestly right?
Yes, it may be their responsibility to design and run the event. But if you’re the coach, and your students are new or inexperienced golfers: |
Shouldn’t you be pressuring or helping the ops team to schedule a fun event that your inexperienced golfers can enjoy?
Shouldn’t you be on hand to help ensure your students have great fun and lots of fulfillment? |
| Remember the three pillars to convert a new, returning, or occasional golfer into a more loyal, more active, and committed golfer: |
 | | Someone from the club reaching out to them to manage their relationship. | |
 | | Participation in a coaching program. | |
 | | Participation in a fun event like a scramble. | |
On the lesson tee, you have 1 of 3 covered.
Why not shoot for 3 out of 3? |
 |
| Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here. | |
