We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

Before I ask coaches (and leaders) another question, let’s just remind ourselves of the first question I asked coaches:

I asked what was the scope of your responsibility?

I am going to assume that you all feel that you have some sort of responsibility for the retention and conversion of your student into a more active and committed golfer.

Maybe I’m wrong. In a recent workshop I asked two coaches whether they had designed, or ensured that there was, a “fun event” their inexperienced students could participate in to get a fulfilling playing experience. The answer was:

“That’s the responsibility of the operations staff”.

Is that right? Is that honestly right?

Yes, it may be their responsibility to design and run the event. But if you’re the coach, and your students are new or inexperienced golfers:

Shouldn’t you be pressuring or helping the ops team to schedule a fun event that your inexperienced golfers can enjoy?

Shouldn’t you be on hand to help ensure your students have great fun and lots of fulfillment?

Remember the three pillars to convert a new, returning, or occasional golfer into a more loyal, more active, and committed golfer:

Someone from the club reaching out to them to manage their relationship.

Participation in a coaching program.

Participation in a fun event like a scramble.

On the lesson tee, you have 1 of 3 covered.

Why not shoot for 3 out of 3?

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
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