We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

This is an email for all leaders; General and Club Managers; Directors of Golf or Head Professionals; Directors of Instruction and Coaches. Does this reflect the way your teams are set up?

We have a more comprehensive audit, but there are two simple golfer or “member experiences” you could test out:

a) Have a golfer ring your golf shop and ask if they can book a lesson.

Are your golf shop staff trained to be able to have a conversation with someone, which increases the chance of converting that query into a coaching relationship with one of your coaches?

How easy is it for the golfer or member to find and book what they need?

b) In the coaching experience, does the coach know what upcoming golf events there are, and do they look to convert the golfer into a playing experience?

Are your coaching staff fully briefed on the events on the schedule for different levels of experience?

How easy is it for the coach to book the golfer into an event from the lesson tee?

Are your golf team working as a team to retain the new and returning golfers? Do they work as a team with your existing golfers? Remember, if we want more loyal and active golfers out of our new, returning and occasional groups, we should implement the following actions:

Someone from the club reaching out to them to manage their relationship.

Participation in a coaching program.

Participation in a fun event like a scramble.

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.