The industry is becoming more aware of the value of the connections PGA Professionals can and should be creating.
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| This is my last thought of 2021.
We wish you well over the holidays and hope that it is, in fact, a celebration of a great year for you, your club or business, and your family.
To those that have lost friends and family members over this difficult year, please accept our sympathies and thoughts.
We would like to leave you with the thought and value that is central to every thoughtful mailer we create; and every effort to support every customer:
The life of a golfer is incredibly enriched by their connection with a PGA Professional.
While everyone has placed an enormous emphasis on the quality of the facility and the service delivered, ultimately, it is the social and playing experience that delivers the true value of our great game to the golfer.
The more they experience that fantastic value, the more loyal and committed they will become to the game. The more they are likely to move from “I play golf” to “I am a golfer”.
The PGA Professional can be their ‘sherpa’, the expert-guide or servant-leader who unlocks a world of possibility and joy from the game of golf and the friendships and additional connections that can be made for the golfer.
If we want more golfers to play golf more often, we need PGA Professionals to inspire more journeys.
I would welcome your thoughts.
Please send them to me over the holidays. |
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