We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

At a recent industry conference, David Pillsbury, Chief Executive of ClubCorp, said:

“Would you expect to see a doctor greeting you in the waiting room? Asking you for your insurance information and completing your appointment paperwork? Of course not. You see the doctor for your medical consultation, and 95% of the time, the patient does exactly what the doctor prescribes. We should see golf professionals no differently. They are the doctors of golf. We should see them that way and they should carry themselves accordingly."

It's an amazing metaphor if you think of the golfer as the patient who needs care from a professional. But the professional carer isn’t available because they're working the desk. So, the patient suffers.

What percentage of professionals do you think ‘work the desk’?
What percentage are caring for our patient?

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