What more could we do in 2022 to increase equipment sales?

I observed a Callaway Super Hybrid demo day in action a while ago. I was really struck by the reaction of the 12 golfers who got to try out the new clubs.

How did we find the 12 who attended? Four were walk-ups on the day. The other 8 had responded to a ‘poster’ mailed out. The 8 were definitely interested. The 4 got a nice surprise. Two of them made a purchase.

Why couldn’t the experience of that improvement have been scheduled and designed in a way that 72 golfers got to be excited about their improvement? How many ‘leads’ for a fitting could that have created?

Just think: a busy Saturday, a tightish Par 4, a launch monitor, a selection of super hybrids, a professional, and a fun competition. How many conversations could that start?

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.