We have all experienced a boom over the last 18 months. We must all act together to preserve the new opportunity for the golf industry.

Disney World would fail if attention wasn’t paid to the customer experience and the excitement and maintenance of the rides.

A hospital would collapse into chaos if the front desk and scheduling wasn’t operated to the highest standards and the equipment maintained to the highest level.

What is often described as “member experience” to describe the quality of service and presentation of clubhouse facilities and the golf course, is just as important to your golf business. The customer, when they arrive, should have a great experience.
But what is the “member experience” of someone who doesn’t come and play very often?

The NGF have expanded the definition of “member experience”. They’ve included measures that take us beyond “waiting” for our customers to arrive at our turnstile. They believe a good member experience requires us to proactively:

a) Inspire golfers to invest in improvement with a professional.
b) Connect golfers to our professionals.
c) Have our professionals create more events targeting the less skilled to influence their playing experience.

That definition requires us to care as much about the golfer as a human being as it requires us to make sure that when they arrive, we have a slick and smooth operation at a great golf club.

David Pillsbury’s quote yesterday (if you missed it, read it now) promotes using golf professionals to proactively “care for our patients”.

If both the NGF and David Pillsbury are saying the same thing, then there must be a reason to act.

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.