What more could we do in 2022 to increase equipment sales?
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| If you emailed 72 golfers information about a demo day to showcase new irons from one of your vendors 2 weeks out, how many would book in for your demo day?
If you created a situation where you engaged 72 golfers, one-on-one, with an approach shot skills challenge, and personally invited each one to book a time at your demo day, how many would attend?
With the former, you might have 30 read the email. It’s a demo day. The only reason to attend is if the reader has already decided they want to buy new equipment (or they’re a tire kicker).
With the latter, all 72 will learn about the demo day. But they will only learn about it after you’ve started a conversation about their approach shot skills and performance, and talked to them about how it would feel to improve those skills.
Remember, a commodity has a cost. A desired improvement in skill or experience offers value. |
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