What more could we do in 2022 to increase our equipment sales?
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| In 2021 a group of 25 Professionals / Clubs we work with, ran a different “equipment sale conversation starter” in each of February, March, and April.
To be clear, they each just invested 3 hours once in each month, running an activity that created a conversation that had the potential to lead to a booked fitting and an equipment sale.
Just from the booking made in those conversations, they generated over $300,000 worth of equipment sales.
They will have inspired further conversation that led to even more sales. Not everyone “bites” at the first opportunity.
Some of those conversations also led to coaching sessions booked on the day: over $150,000 worth of coaching was booked in those conversations.
Just on a simple average, 9 hours of conversation created over $14,000 of revenue.
That’s not walk-ins off the street. That’s conversations, started by a Professional with someone who hadn't enquired about equipment, that inspired a desire for improvement that resulted in immediate purchase action. |
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