What more could we do in 2022 to increase equipment sales?

There are three ways to sell golf equipment:

a) Wait for the golfer to ask for new golf equipment.
b) Create a situation or event where you can start a conversation about new equipment releases with the golfer.
c) Back into an explanation about the benefits of new equipment after starting a conversation with a golfer about their game and their opportunity for better.

The first is the easiest. However, it probably means you have the lowest number of potential customers. The sales conversion rate should be good though, if your pricing is competitive. The golfer has probably already decided to buy, and is now deciding where to buy it from.
What about the other two options? How do they rate?

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