What more could we do in 2022 to increase equipment sales?
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| In the first 4 months of 2021 along with walk-in sales and demo-day sales, a large group of Professionals were each generating at least $ 1,000 an hour in equipment sales to golfers who hadn’t mentioned buying new equipment.
They achieved that number with their first attempt at what we call Active Marketing.
Active Marketing is an event or activity that encourages a conversation with a golfer about improvement.
Improved experience is the WHY in this conversation.
That leads to a timeline (by when) and the HOW (equipment that helps make the game easier or an improved golf swing).
Then you don’t need to sell WHAT.
Being a salesperson feels a little tacky. Being the provider of a better experience is a great feeling. It’s what professionals do. |
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