Looking back on 2021 and doing more of what worked in 2022.
|
| You only have a chance of creating connections from email marketing if someone reads your emails.
Prior to 2021, we had created read rates in the 35 – 40% rate. That was well above average, but we knew the big tech companies and regulators were making email deliverability more difficult. So, we increased our focus on making sure the content we create is relevant to the reader.
The result was that by the end of 2021 we were consistently breaking through the 50% read rate. | | In a Thoughtful Mailer series last year we talked about the importance of “Trust” and “Orientation”. | These read rates are proof that by making sure any content you create is orientated towards the reader’s best interests, you create exceptional trust.
Look at the content you create and make sure it is clear to the reader that your message is in their best interests, rather than yours. Your relationships with your customers would qualify as “intimate” relative to the relationship a mass-market retailer creates. Trust is critical. If we can help, please |
 |
| Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here. |
|
