Looking back on 2021 and doing more of what worked in 2022.

In April 2021, 19 Professionals ran our ‘Revealing the Lie’ campaign. That included a ‘Reveal the Lie’ engagement event for 2 hours on a Saturday morning. Between those Professionals they sold 51 sets of irons from the engagements that day.

What can we learn from that success?

“If the consumer doesn’t know they have a problem, then they sure as hell don’t need your solution."

The ‘Reveal the Lie’ engagement identified for the golfer whether they had a problem. Was the lie angle of their #7 iron making their approach shots easier or more difficult?

That started a conversation about a better playing experience. The solution: a fitting with the Professional that in many cases resulted in irons being bent. In some cases, it resulted in a set of new irons.

No one was selling new irons. The expert was trying to help their golfers have a better playing experience. But it started by highlighting a problem the golfer had.
We create engagement events (documented in playbooks) that help to show the golfer that they either have a playing experience problem that can be resolved, or an opportunity they can embrace.

If you want more connections with customers in 2022, then design engagements that highlight to golfers the opportunity to improve their playing experience. That’s a conversation everyone enjoys. And, if we can help, please

Contact us

www.retailtribe.com I E: ianjames@retailtribe.com
T: 0 (972) 743 0038 I M: +1972 743 0038
15851 Dallas Parkway, Suite 600, Addison, 75001, Texas



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