Looking back on 2021 and doing more of what worked in 2022.
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| | In April 2021, 19 Professionals ran our ‘Revealing the Lie’ campaign. That included a ‘Reveal the Lie’ engagement event for 2 hours on a Saturday morning. Between those Professionals they sold 51 sets of irons from the engagements that day. |
| What can we learn from that success? |
| “If the consumer doesn’t know they have a problem, then they sure as hell don’t need your solution." |
The ‘Reveal the Lie’ engagement identified for the golfer whether they had a problem. Was the lie angle of their #7 iron making their approach shots easier or more difficult?
That started a conversation about a better playing experience. The solution: a fitting with the Professional that in many cases resulted in irons being bent. In some cases, it resulted in a set of new irons.
No one was selling new irons. The expert was trying to help their golfers have a better playing experience. But it started by highlighting a problem the golfer had.
We create engagement events (documented in playbooks) that help to show the golfer that they either have a playing experience problem that can be resolved, or an opportunity they can embrace. |
| If you want more connections with customers in 2022, then design engagements that highlight to golfers the opportunity to improve their playing experience. That’s a conversation everyone enjoys. And, if we can help, please |
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