Looking back on 2021 and doing more of what worked in 2022.
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| | In one 8-week stretch in 2021 we created over 1,500 contact requests to 55 coaches from parents looking to get their children into junior golf coaching. |
Sure, we’d run promotional mailers and blasts before. And sure, we’d had a good response. But this was off the charts.
‘Less screens, more greens’ was a content marketing campaign that resonated with parents. It wasn’t about the golf. It was about them being healthy, outdoors, active, making social connections.
The number 1 lesson: Be clear about the value your customer wants to purchase. |
In 2022 we will be doubling down on making sure the content we create and the campaigns we design, are very, very focused on the value the consumer or golfer wants to acquire.
If you want more connections with customers in 2022, then spend time thinking about what value is most important to them. And, if we can help, please |
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