I attended a PGA of America webinar on “making money from online coaching” last week. Liam Mucklow, a PGA Professional and member of the PGA of Canada  made a very interesting comment: “If there’s anything we’ve learned, it’s that we have to become self-sufficient, because maybe our golf course won’t be there”.
We’ve been thinking self-sufficiency by trying to focus your thoughts on the total value of a golfer, or golfers you “manage” over their lifetime. We had asked you to value 50 golfers in your country. In the US, we can estimate that 50 golfers are worth $ 50 million to the industry.

Some of that is coaching. Some is retail. Then there are round fees and  golf spend. Food and beverage. And of course dues or membership fees. How much influence do you have over these categories with a golfer?
If you have any ideas, they will be gladly received and shared.
We have collected ideas from all around the world on how to navigate this challenging time. You can find them at www.retailtribe.com/pages/beacon-of-hope#
Almost all come from PGA Professionals. Right on that page is the reason the best person to manage $ 5 million of customer asset is a PGA Professional.
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