We are at a moment where the world is going to change forever. Our customer will change. Their challenges, opportunities, priorities, and outlook will change. The factors in what is most important to them will change. This is now your time. It is your opportunity.    
When you’re trying to think WHY a golfer would be inspired: to play a round at the club or participate in an event; or invest time and money
in golf coaching; or upgrade golf equipment; I think we can look at a
few different drivers.

More magical playing moments:
the opportunity to have a better playing experience.

The sheer fun of human connection:
making new friends or enjoying time with existing friends making more memories; being with family or a spouse or just very special people.

The thrill of winning or accomplishment:
triumph in events or even within a fourball, and the evidence of
measurable improvement or skills development.

The haven of the outdoors and exercise:
enjoying the fresh air, beautiful views, while living a healthier life.

Are there any other broad categories of appeal that you can see? Let me know. Which of these categories appeal most to your target golfers?
Your video should appeal to the emotion
In the 45-second video we asked you to make, we listed three sections. The first two were: introduce yourself and reveal something personal about yourself.

The third and most important part was your promise of a better future. That better future you’re going to deliver should have a clear emotional appeal that links to at least one of the categories above.   

Remember, it’s not WHAT you’re going to do they want to hear. It’s the promise of a FEELING that they will experience. If you want help making this video,
#beaconofhope ideas

For other engagement ideas, go to the Beacon of Hope page where
we collect examples of what other Professionals are doing.


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